The idea for Kitty Town Coffee came around the time that my first cat, Sydney, passed away. I had been roasting my own coffee for a little while and had interest in starting something that was my own. I even kind of had the name picked out and was soliciting feedback on my coffee from friends.
Sydney was very special to my husband and I. In her own way, she brought us together during difficult phases of our relationship, and she had a way of reminding us of what really matters in life. Her passing came as a shock to me because she was a stray and she seemed so young and vibrant, so I always thought she was a young cat. But you could also tell she lived a hard life before she got to us, and she had a lot of wisdom in her eyes. Silly as it may sound to anyone who is not a pet person, when she passed away I knew I had to make Kitty Town a reality. The truth is, you never know what will happen in life, so you shouldn’t hold onto dreams–you should make them come true.
A common response I get when I talk to people about Kitty Town Coffee is, “You’re so lucky that you get to do something you’re passionate about.” I am fortunate in a lot of ways, yes. But I have to admit this harmless phraseology doesn’t always jive well with me.
On a week like this week, I was dealing with getting my warehouse set up, working on marketing, thinking about a business plan for a loan, roasting coffee, working with my vendor to get k-cups going, trying out advertising methods, and oh yeah, working full time. This week I legitimately thought I was losing my mind. I seriously considered going to see a doctor because I just couldn’t think straight anymore.
I think it’s short sighted to call me lucky, because what I actually am is completely and utterly crazy. 🙂 There’s some serendipity involved, sure, but I also wish we could acknowledge the amount of human effort is involved in getting this thing off the ground. I want that because well, I’m kinda losing my mind here, so you know, don’t give that credit to luck. Luck isn’t doing anything here. But the bigger thing I want people to realize that if they want to make a change, they absolutely can. It takes work, not luck. Which is exciting because that means it’s completely within your control.
My final reason that I dislike crediting Kitty Town to luck, is that it truly takes a village to start a business. I have been so blessed by all the people in my life who continuously support me in so many ways. My regular customers who have switched 100% to Kitty Town, you’re amazing, and you remind me why I’m doing all of this. My family who believes in me and continues to promote the brand and product to anyone who will listen are just awesome, and I can’t describe how much I appreciate it. My friends who post pictures of Kitty Town, host tasting parties, give out samples, and all the other ways they support me, that’s amazing. The random strangers who quickly become friends by supporting me and buying product are phenomenal. And my husband, well, he’s my business partner and rock through all of this, and I know I wouldn’t be able to do this without him. And of course, I can’t forget to mention Albert and Isabelle, my two kitties of Kitty Town, who love on me and ultimately get the credit for forcing me to pass out on nights when I really need some self-love for the sake of my mental health.
So now, here is the time when I will make a shameless list of asks. Please share! And I mean, share everything! Share my posts, share my website, share my samples (if you have a group of people who would take them, email me and I’ll make sure to get you some samples to share), huge bonus points for sharing my name with offices, salons, churches, people who do fundraisers, restaurants, coffee shops, cat cafes, and anyone else who uses coffee regularly. Without you, I couldn’t do this, so a huge thank you to all of you!